Our studio has benefitted from the creative talents of Graphic and Website Designer Sarah de Roeck for 16 years now.

With her natural artistic flair, Sarah can devise and fulfil a concept to match any creative brief. She studied at Loughborough University School of Art and Design back in the 90s and always enjoyed Design and Technology at School. If she’s not working on a client’s rebrand or creating a new website at McConnells, you’ll be likely to find her at home in her garden, growing her own veg and planting up borders. If she could live anywhere in the world, (apart from South Derbyshire) it would probably be in North Devon, but we’re really glad she’s here.

Sarah’s fact file:

Favourite part of your job:
Seeing a creative concept I’ve designed take shape on the page or screen.

Hidden talents:
I can play the ukulele (and the cello).

Best celebrity sighting:
I spotted Brigitte Nielsen in a street in Dublin wearing a purple velour tracksuit.

Best chocolate available in a newsagent:
A dark chocolate bounty.

Derbyshire must see:
Calke Abbey.

If you weren’t working in design, you’d be… 
Working in horticulture.

Tune most likely to get you up onto a wedding dance floor?
Africa by Toto.

Best colour for a cup of tea:
David Dickinson’s tan.

Recommend a read:
Till the Cows Come Home by Sara Cox. A really funny memoir set in the 80s and 90s (Sarah’s Juke Box Jam singing capabilities recently won her the star prize – a limited edition mug – on Sara Cox’s Drive Time show).

Three things you’d take on a desert island:
A wind up radio, my cat and a pillow.

Speak to our in-house design studio to invigorate your design concepts, update your website or corporate literature, or even begin a whole new branding campaign. Contact us on 01332 222900 or click here.

More Insights

How Covid-19 could change the view from our media window

With the media landscape changing in front of our very eyes at present, it will be interesting to see just what ‘post-covid’ social, media and online information delivery will be like, as the...

Lockdown advertising: Can taking the right humorous approach help better branding?

Right now, (end of May 2020), we're more than two months in to the Covid-19 episode of lockdown and from a media point of view, it’s been interesting to see how the advertising messages we’ve been...

Keeping the wheels in motion

Our office doors remain closed for the time being, as we work together to keep families, communities and clients safe during the COVID-19 pandemic - however we’re still open for business and are...

Creative campaigning – is Covid-19 shaping a new line of brand messaging?

The changes in voice, tone and message that have occurred across creative marketing campaigns since the Coronavirus began to affect the UK have been dramatic…and instant, with an influx of companies...

All hail the infographic – an illustration that can speak volumes in troubled times

At the agency (which is currently split between our various homes), we’re taking personal and professional notice of the campaigns companies are putting out there to guide us during this constantly...

Virgin Media adapts in the crisis to deliver Stay Home, Stay Safe, Stay Connected campaign

The way that the Covid-19 pandemic is affecting us - and the information we’re receiving to respond to the crisis - changes daily. So too do the advertising routes companies are adopting to adapt...

Working from home?

So, home based workers of the UK, how have you found the first fortnight of doing your job from your kitchen/bedroom/garage? We’re now entering week three, with the McConnells’ team doing what they...

Could our experiences of Covid-19 show us a different face of celebrity?

From time to time, we must all get fed up of seeing images of glossy magazine cover girls whose identities, or reasons for fame are unfathomable.As humans, it’s normal for us to crave something a...

We’re all in this together, virtually

With the seriousness of COVID-19, we are now entering uncharted territory, but as we gradually get used to this new norm – albeit a temporary one – we must remember that we are in this together, and...

Website evolution from a web designer’s perspective

One of our designers, Sarah has recently been developing the latest version of the Denstone College Preparatory School website. She’s worked on the DCPS account for over a decade and during that...