Cadbury treasure hunt ad buried by archaeologists

Leading confectionary brand Cadbury has had its latest nationwide childrens’ treasure hunt campaign pulled following objections from archaeologists claiming that it endangered the country’s heritage.

The campaign, which invited people to visit the UK’s ‘top treasure hotspots’ encouraged children to embark on a ‘real treasure hunting adventure’ by digging up historic sites around the UK whilst on the lookout for buried loot. The ad also advised obtaining a metal detector to perform treasure hunting, despite the fact that people can be prosecuted for digging without the consent of the landowner.

Acknowledging the campaign’s flaws, Cadbury wrote: “It was not our intention to encourage anyone to break existing regulations regarding the discovery of new archaeological artefacts and we are grateful this matter has been brought to our attention.

“We can now confirm that the webpage has been taken down and we are updating the content to focus solely on directing families to museums where existing treasures can be found.”

Commenting on the campaign’s cancellation Historic England wrote: “There are strict rules that protect England’s archaeological heritage, including laws governing the use of metal detectors.

“We are glad to see the campaign website is no longer live and would be happy to advise Cadbury to make sure any future campaign doesn’t have unwelcome results.”

 

The Co-op gets convenient for Glastonbury revellers

Food chain the Co-op is to set up a dedicated convenience store to serve this year’s 175,000 Glastonbury festival-goers in the site’s adjacent village of Pilton, after agreeing on terms to an exclusive partnership for the 2019 event.

The store will provide a range of camping wish list items such as water, bacon, and bread as well as sun cream and rain ponchos.

Amanda Jennings, Co-op director of marketing, said: “Glastonbury is the ultimate live music festival and we can’t wait to welcome existing and new customers, young and old to our pop-up shop.

“Music festivals create a happy, weekend community which we are perfectly placed to serve, getting closer to customers with our unique convenience offer, providing high quality and value for money essential items to help festival-goers make the most of their Glastonbury experience.”

A planning application has been filed for the new venture, and after the festival the unit will remain in use as a community facility.

 

LNER unveils influencer-led social media campaign

Train operating company London North Eastern Railway (LNER) is launching a new social media campaign to capture the stories behind its customer’s journeys.

Video footage of passengers on journeys to and from destinations including Edinburgh, Leeds, and York, place emphasis on the opportunities for work and relaxation as they reflect on their ‘jam-packed days’ on their journeys home.

Shot by a selection of micro-influencers from along the line, the videos give a snapshot of passengers’ trips and show that no matter where you go with LNER, you always have the journey home to look forward to.

The campaign has been designed as a tool to build the LNER brand through real and authentic content, and the campaign ties-in with the refreshed brand look, launched last September.

The campaign runs on YouTube, Facebook, Instagram, Twitter and online display until the end of April, with video edits ranging from 60-seconds down to 6-seconds depending on the platform.