With the seriousness of COVID-19, we are now entering uncharted territory, but as we gradually get used to this new norm – albeit a temporary one – we must remember that we are in this together, and we can all make a difference. This is why, to help protect our staff,...

One of our designers, Sarah has recently been developing the latest version of the Denstone College Preparatory School website. She’s worked on the DCPS account for over a decade and during that time has made her mark on the brand’s development and creative...

Senior PR Manager Louise Carlin has been part of the McConnells’ team for over four years. Her industry expertise, sharp management skills and dry sense of humour combine to make her a great account manager and fantastic colleague. Lou’s office sits alongside our...

Most of us have become familiar with the concept of having ads on devices tailored to our algorithm-ed interests, however, should we now ready ourselves for the same advertising personalisation to enter our TV watching world?I’m not talking about paid-for slots shown...

As part of using (and hopefully enjoying) the English language, it’s a matter of course that at times some words get slightly misused, for no other reason than because they sound good in the moment. Then, because they sound good in that place, people catch on and the...

Graphic Designer Matt Thompson recently celebrated his 21st year working at McConnells. His quick wit is as strong as his attention to detail, in a position where his creativity and commitment to the job shine through. Enjoying the design elements of his role, as well...

Did you manage to see all, or most of the Christmas ad campaigns this year? We had a whole host of offerings displayed to us from the likes of John Lewis and Waitrose, Sainsbury’s, Tesco, Asda, Aldi, Lidl, M&S, Walkers and Amazon…and the list goes on. It was an...

With Christmas fast approaching and the daily use of voice assistants in the UK continuing to rise, we wonder how many stockings will be stuffed with brand new Alexas, Google Homes, or Apple Homepods this year; and just how satisfied their recipients will be. The tech...

Our studio has benefitted from the creative talents of Graphic and Website Designer Sarah de Roeck for 16 years now. With her natural artistic flair, Sarah can devise and fulfil a concept to match any creative brief. She studied at Loughborough University School of...

What is search intent? Through the McConnells’ blog, we’ve recently been posting explanations of current SEO terminology, in a move to help readers make sense of the jargon and processes that affect both company and customer as we navigate our way around the internet....

We’d like you to meet our team’s most recent recruit, Izzy Brackenbury - Media Administrator. University of Derby student Izzy will be with us until August 2020 as she spends her placement year as a Media Administrator with the McConnells’ Media Buying Division....

One of the very first signs that Christmas is in the air, is the release of our UK retailer’s festive ads, which, being in the advertising industry, McConnells takes a keen interest in reviewing! It’s the 15th of November, and so far, we’ve considered a selection of...

Has anyone else out there become gripped by BBC1’s recent drama offering, The Capture? I’m sure that for many this multi-layered story of conspiracy, legal professionals questionably hanging out at raves, and camera footage alternation has made for compulsive...

I put this question to you: Who are the original PR gurus? The experts with the knowledge, experience, and tried and tested guidance to steer you through tough times, questionable decisions and brand uncertainty? The specialists who best understand the importance of...