Q and A with Lou – Senior PR Manager

Q and A with Lou – Senior PR Manager

Senior PR Manager Louise Carlin has been part of the McConnells’ team for over four years. Her industry expertise, sharp management skills and dry sense of humour combine to make her a great account manager and fantastic colleague. Lou’s office sits alongside our...

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Personalised TV advertising, streamed just for you

Personalised TV advertising, streamed just for you

Most of us have become familiar with the concept of having ads on devices tailored to our algorithm-ed interests, however, should we now ready ourselves for the same advertising personalisation to enter our TV watching world?I’m not talking about paid-for slots shown...

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Check your definitions or risk weakening your brand

Check your definitions or risk weakening your brand

It’s official? Check your definitions or risk weakening your brand As part of using (and hopefully enjoying) the English language, it’s a matter of course that at times some words get slightly misused, for no other reason than because they sound good in the moment....

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Q and A with Matt – Graphic Designer

Q and A with Matt – Graphic Designer

Graphic Designer Matt Thompson recently celebrated his 21st year working at McConnells. His quick wit is as strong as his attention to detail, in a position where his creativity and commitment to the job shine through. Enjoying the design elements of his role, as well...

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Hoping for a voice assistant under the tree?

Hoping for a voice assistant under the tree?

Hoping for a voice assistant under the tree? With Christmas fast approaching and the daily use of voice assistants in the UK continuing to rise, we wonder how many stockings will be stuffed with brand new Alexas, Google Homes, or Apple Homepods this year; and just how...

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Quick fire round with Sarah – Graphic and Website Designer

Quick fire round with Sarah – Graphic and Website Designer

Our studio has benefitted from the creative talents of Graphic and Website Designer Sarah de Roeck for 16 years now. With her natural artistic flair, Sarah can devise and fulfil a concept to match any creative brief. She studied at Loughborough University School of...

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Search Intent explained

Search Intent explained

Search Intent explained Through the McConnells’ blog, we’ve recently been posting explanations of current SEO terminology, in a move to help readers make sense of the jargon and processes that affect both company and customer as we navigate our way around the...

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Quick fire round with Izzy – Media Administrator

Quick fire round with Izzy – Media Administrator

We’d like you to meet our team’s most recent recruit, Izzy Brackenbury - Media Administrator. University of Derby student Izzy will be with us until August 2020 as she spends her placement year as a Media Administrator with the McConnells’ Media Buying Division....

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Christmas adverts 2019 unwrapped…literally

Christmas adverts 2019 unwrapped…literally

One of the very first signs that Christmas is in the air, is the release of our UK retailer’s festive ads, which, being in the advertising industry, McConnells takes a keen interest in reviewing! It’s the 15th of November, and so far, we’ve considered a selection of...

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Domain Authority

Domain Authority

Looking for more authority in your domain? Have you come across the phrase Domain Authority? Well, in an online world where getting your company’s website ranking up in that ‘all important’ first page of search results, it’s a term that fundamentally means relevance....

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Hasn’t the camera actually been lying for ages?

Hasn’t the camera actually been lying for ages?

Has anyone else out there become gripped by BBC1’s recent drama offering, The Capture? I’m sure that for many this multi-layered story of conspiracy, legal professionals questionably hanging out at raves, and camera footage alternation has made for compulsive...

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Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

What is Search Engine Marketing? Or SEM? Search engine marketing (SEM) is the method of strategically enhancing visibility in major search engines. The two main methods of optimising search engine presence are organic optimisation (widely known as search engine...

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Pay Per Click Marketing (PPC)

Pay Per Click Marketing (PPC)

What is Pay Per Click Marketing? Or PPC? Pay per click marketing or advertising (PPC) is the method of strategically enhancing search engine presence through paid-search listings. The pay per click model operates around an ongoing bidding system whereby advertisers...

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The Brief: Getting The Best From Your Agency

The Brief: Getting The Best From Your Agency

If you know exactly what you want to achieve from a campaign or project, and can pass on those goals to your agency, it stands more chance of meeting your expectations first time. Introduction A Formula One team will brief its suppliers to produce components within...

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