Domain Authority

Domain Authority

Looking for more authority in your domain? Have you come across the phrase Domain Authority? Well, in an online world where getting your company’s website ranking up in that ‘all important’ first page of search results, it’s a term that fundamentally means relevance....

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Hasn’t the camera actually been lying for ages?

Hasn’t the camera actually been lying for ages?

Has anyone else out there become gripped by BBC1’s recent drama offering, The Capture? I’m sure that for many this multi-layered story of conspiracy, legal professionals questionably hanging out at raves, and camera footage alternation has made for compulsive...

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Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

What is Search Engine Marketing? Or SEM? Search engine marketing (SEM) is the method of strategically enhancing visibility in major search engines. The two main methods of optimising search engine presence are organic optimisation (widely known as search engine...

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Pay Per Click Marketing (PPC)

Pay Per Click Marketing (PPC)

What is Pay Per Click Marketing? Or PPC? Pay per click marketing or advertising (PPC) is the method of strategically enhancing search engine presence through paid-search listings. The pay per click model operates around an ongoing bidding system whereby advertisers...

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The Brief: Getting The Best From Your Agency

The Brief: Getting The Best From Your Agency

If you know exactly what you want to achieve from a campaign or project, and can pass on those goals to your agency, it stands more chance of meeting your expectations first time. Introduction A Formula One team will brief its suppliers to produce components within...

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Industry news – Brexit, Channel 4 and Morrisons

Industry news – Brexit, Channel 4 and Morrisons

Some industry news stories from the week so far…   UK government airs commercial radio ads to prep Brits for no-deal Brexit Reported on Tuesday 8th January, the UK government will be launching a series of commercial radio ads informing the public of the country’s...

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Industry news – Captain Birds Eye and Innocent Drinks

Industry news – Captain Birds Eye and Innocent Drinks

Some of our industry’s news stories that have made headlines this week…   Captain Birds Eye’s shoes filled by younger Italian model Captain Birds Eye has become hunkier as the familiar Santa of the waves has been upgraded from jolly seafarer, to silver fox of the...

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