Personalised TV advertising, streamed just for you
Most of us have become familiar with the concept of having ads on devices tailored to our algorithm-ed interests, however, should we now ready ourselves for the same advertising personalisation to enter our TV watching world?I’m not talking about paid-for slots shown...
Check your definitions or risk weakening your brand
It’s official? Check your definitions or risk weakening your brand As part of using (and hopefully enjoying) the English language, it’s a matter of course that at times some words get slightly misused, for no other reason than because they sound good in the moment....
Q and A with Matt – Graphic Designer
Graphic Designer Matt Thompson recently celebrated his 21st year working at McConnells. His quick wit is as strong as his attention to detail, in a position where his creativity and commitment to the job shine through. Enjoying the design elements of his role, as well...
Aldi pulls a cracker and is considered this year’s most effective Christmas ad
Did you manage to see all, or most of the Christmas ad campaigns this year? We had a whole host of offerings displayed to us from the likes of John Lewis and Waitrose, Sainsbury’s, Tesco, Asda, Aldi, Lidl, M&S, Walkers and Amazon…and the list goes on. It was an...
Hoping for a voice assistant under the tree?
Hoping for a voice assistant under the tree? With Christmas fast approaching and the daily use of voice assistants in the UK continuing to rise, we wonder how many stockings will be stuffed with brand new Alexas, Google Homes, or Apple Homepods this year; and just how...
Quick fire round with Sarah – Graphic and Website Designer
Our studio has benefitted from the creative talents of Graphic and Website Designer Sarah de Roeck for 16 years now. With her natural artistic flair, Sarah can devise and fulfil a concept to match any creative brief. She studied at Loughborough University School of...
Search Intent explained
Search Intent explained Through the McConnells’ blog, we’ve recently been posting explanations of current SEO terminology, in a move to help readers make sense of the jargon and processes that affect both company and customer as we navigate our way around the...
Quick fire round with Izzy – Media Administrator
We’d like you to meet our team’s most recent recruit, Izzy Brackenbury - Media Administrator. University of Derby student Izzy will be with us until August 2020 as she spends her placement year as a Media Administrator with the McConnells’ Media Buying Division....
Christmas adverts 2019 unwrapped…literally
One of the very first signs that Christmas is in the air, is the release of our UK retailer’s festive ads, which, being in the advertising industry, McConnells takes a keen interest in reviewing! It’s the 15th of November, and so far, we’ve considered a selection of...
Domain Authority
Looking for more authority in your domain? Have you come across the phrase Domain Authority? Well, in an online world where getting your company’s website ranking up in that ‘all important’ first page of search results, it’s a term that fundamentally means relevance....
Hasn’t the camera actually been lying for ages?
Has anyone else out there become gripped by BBC1’s recent drama offering, The Capture? I’m sure that for many this multi-layered story of conspiracy, legal professionals questionably hanging out at raves, and camera footage alternation has made for compulsive...
Have the best PR practitioners learned their trade from the ‘advice of mum and dad’?
I put this question to you: Who are the original PR gurus? The experts with the knowledge, experience, and tried and tested guidance to steer you through tough times, questionable decisions and brand uncertainty? The specialists who best understand the importance of...
Search Engine Marketing (SEM)
What is Search Engine Marketing? Or SEM? Search engine marketing (SEM) is the method of strategically enhancing visibility in major search engines. The two main methods of optimising search engine presence are organic optimisation (widely known as search engine...
We didn’t use it, so we’re gonna lose it… Google+ is saying its farewells to the social networking world
It’s been announced that following a gradual shut down process, Google is finally closing the door on the social network it created in 2011. Designed in an effort to generate a competitive alternative to Facebook, Google+ will shut down for good on the 2nd of April,...
Industry news – Cadbury treasure hunt, The Co-op and LNER unveils
Cadbury treasure hunt ad buried by archaeologistsLeading confectionary brand Cadbury has had its latest nationwide childrens’ treasure hunt campaign pulled following objections from archaeologists claiming that it endangered the country’s heritage.The campaign, which...
Industry news – Snapchat and Lego, Macmillan Cancer Support and Greater Anglia Trains
Snapchat and Lego Wear build AR experience in pop-up store Lego Wear and social media platform Snapchat have teamed up to offer a shopping experience with a difference in the form of a pop-up augmented reality fashion boutique in London. On Friday 15th February,...
Pay Per Click Marketing (PPC)
What is Pay Per Click Marketing? Or PPC? Pay per click marketing or advertising (PPC) is the method of strategically enhancing search engine presence through paid-search listings. The pay per click model operates around an ongoing bidding system whereby advertisers...
Industry news – RAF Benevolent Fund, programmatic ‘boom’ and Viacom
Industry stories that have made the news over the past few days… RAF Benevolent Fund releases emotional animation Remembering the brave servicemen and women who have served the UK, The Royal Air Force (RAF) Benevolent Fund has released an animation intended to...
The Brief: Getting The Best From Your Agency
If you know exactly what you want to achieve from a campaign or project, and can pass on those goals to your agency, it stands more chance of meeting your expectations first time. Introduction A Formula One team will brief its suppliers to produce components within...
Industry news – Brexit, Channel 4 and Morrisons
Some industry news stories from the week so far… UK government airs commercial radio ads to prep Brits for no-deal Brexit Reported on Tuesday 8th January, the UK government will be launching a series of commercial radio ads informing the public of the country’s...