Industry news – RAF Benevolent Fund, programmatic ‘boom’ and Viacom
Industry stories that have made the news over the past few days… RAF Benevolent Fund releases emotional animation Remembering the brave servicemen and women who have served the UK, The Royal Air Force (RAF) Benevolent Fund has released an animation intended to...
The Brief: Getting The Best From Your Agency
If you know exactly what you want to achieve from a campaign or project, and can pass on those goals to your agency, it stands more chance of meeting your expectations first time. Introduction A Formula One team will brief its suppliers to produce components within...
Industry news – Brexit, Channel 4 and Morrisons
Some industry news stories from the week so far… UK government airs commercial radio ads to prep Brits for no-deal Brexit Reported on Tuesday 8th January, the UK government will be launching a series of commercial radio ads informing the public of the country’s...
This year, take a lesson in the latest strategies and make it personal
So, marketing teams across the country…what did you learn from your 2018 campaigns?In these fast-changing times where the importance of successfully utilising the latest analytics tools can take equal priority to a company’s rebranding, marketeers are having to pay...
Industry news – UberEat dinner delivery, Iceland opens ‘Shopping on Ice’ and Sky chief on gambling advertising
In the news this week… Coca-Cola and UberEats offer dinner delivery to Christmas Eve night shift workers Over on the other side of the channel, Coca-Cola and UberEats are about to offer free dinner delivery to those who work Christmas Eve. Those working the...
Billboard hijack! Will Lidl be getting a lump of coal in its stocking?
Scrolling through our industry’s news pages last week, I noticed a story on ‘The Drum’ telling of discount retailer Lidl’s, festively fearless poster campaign. The report brought to light the supermarket’s efforts to present itself as a cheaper, quality laden...
A&E nurse and Essex slam poet champion pens poem to NHS at 70
In the news this week… A&E nurse and champion poet Piers Harrison-Reid, 25 has written and recorded a poem celebrating the NHS as it turns 70 this week. The nurse from Norwich was Essex slam poet champion in 2012 - a form of poetry where people read their work...
Industry news – Elon Musk’s PR rocket, Big Mac’s & Instagram
A post of some of the marketing industry stories that have been in the news this week… Elon Musk’s PR stunt sees his Tesla and SpaceX brands rocket Skyrocketing his PR profile, Elon Musk, owner of Tesla and SpaceX has made headlines this week by firing his...
Industry news – Water fountains in London and Cadbury uses pop-up shop
A couple of marketing and design stories that have been in the news this week… Sadiq Khan’s water fountains look to reduce London’s plastic wasteMayor of London Sadiq Khan has headed up an environmental campaign #OneLess, where 20 water fountains will be installed...
Industry news – Captain Birds Eye and Innocent Drinks
Some of our industry’s news stories that have made headlines this week… Captain Birds Eye’s shoes filled by younger Italian model Captain Birds Eye has become hunkier as the familiar Santa of the waves has been upgraded from jolly seafarer, to silver fox of the...
Industry news – London’s new ‘Elizabeth Line’, digital ad spend and Mr Sheen
A post of news stories that have hit marketing headlines this week... TfL looks for new ad partners for ‘Elizabeth Line’ With London’s new Elizabeth line opening next year, Transport for London has launched its hunt for six advertisers to become exclusive...
Industry news – PayPal, Thorntons’ Christmas ad and Santander
A few of the marketing stories that have made the news this week… PayPal launches ‘Turkey Dash’ charitable Christmas campaign PayPal and Aardman Animation have got together this Christmas to create a CGI cartoon short in which an Aardmanised Scarlett Moffatt...
Industry news – Christmas advertising, Channel 4 and Children’s author alleges John Lewis’ plagiarism
A pick of the posts that have been in the marketing news this week… Brands spend big budgets on 2017 Christmas advertising with record £6bn forecast The Advertising Association says it believes intense market competition, especially within the retail sector,...
Industry news – John Lewis ad, Tesco, Mars and Aldi’s Kevin the Carrot
A round up of stories from our industry that have hit the news over the past seven days... John Lewis Christmas advert 2017: the wait is over John Lewis will tonight (Friday 10th November), launch it’s 2017 Christmas advertising campaign; the latest in a line...
Industry news – Airbnb, LEGO House, C4s GBBO and Barbour celebrates with Snowman and Snowdog
A quick look at a few of our industry’s stories that have hit the news this week Airbnb sets competition to win a night’s stay at the LEGO House Partnering with LEGO, Airbnb has launched its latest promotion offering one lucky competition winner the chance to...
Industry news – Wimpy, ASA and John Lewis Christmas ad
Wimpy plans UK brand comeback Fast-food chain Wimpy, a brand which was originally founded in the US and experienced UK success in the 70s, has according to several UK tabloids revealed in a statement that it has some "exciting new plans" to announce at the start of...
Industry news – Piccadilly billboard, Britain’s tourism and Asda Halloween ad
High-tech Piccadilly billboard tracks vehicles with targeted ads A next generation billboard with a 790sq/m display (greater in scale than three tennis courts) has been installed in London’s Piccadilly Circus, with the capability to spot specific vehicle makes, models...
Industry news – Domino’s, Lufthansa and Marks & Spencer
Domino’s campaign presents its pizza as 'The Official Food of Everything’ Demonstrating its versatility, pizza brand Domino’s has launched a campaign of six TV advertisements, each alerting viewers to the different situations that can be improved by a Domino’s....