Domain Authority
Looking for more authority in your domain? Have you come across the phrase Domain Authority? Well, in an online world where getting your company’s website ranking up in that ‘all important’ first page of search results, it’s a term that fundamentally means relevance....
Hasn’t the camera actually been lying for ages?
Has anyone else out there become gripped by BBC1’s recent drama offering, The Capture? I’m sure that for many this multi-layered story of conspiracy, legal professionals questionably hanging out at raves, and camera footage alternation has made for compulsive...
Have the best PR practitioners learned their trade from the ‘advice of mum and dad’?
I put this question to you: Who are the original PR gurus? The experts with the knowledge, experience, and tried and tested guidance to steer you through tough times, questionable decisions and brand uncertainty? The specialists who best understand the importance of...
Search Engine Marketing (SEM)
What is Search Engine Marketing? Or SEM? Search engine marketing (SEM) is the method of strategically enhancing visibility in major search engines. The two main methods of optimising search engine presence are organic optimisation (widely known as search engine...
We didn’t use it, so we’re gonna lose it… Google+ is saying its farewells to the social networking world
It’s been announced that following a gradual shut down process, Google is finally closing the door on the social network it created in 2011. Designed in an effort to generate a competitive alternative to Facebook, Google+ will shut down for good on the 2nd of April,...
Industry news – Cadbury treasure hunt, The Co-op and LNER unveils
Cadbury treasure hunt ad buried by archaeologistsLeading confectionary brand Cadbury has had its latest nationwide childrens’ treasure hunt campaign pulled following objections from archaeologists claiming that it endangered the country’s heritage.The campaign, which...
Industry news – Snapchat and Lego, Macmillan Cancer Support and Greater Anglia Trains
Snapchat and Lego Wear build AR experience in pop-up store Lego Wear and social media platform Snapchat have teamed up to offer a shopping experience with a difference in the form of a pop-up augmented reality fashion boutique in London. On Friday 15th February,...
Pay Per Click Marketing (PPC)
What is Pay Per Click Marketing? Or PPC? Pay per click marketing or advertising (PPC) is the method of strategically enhancing search engine presence through paid-search listings. The pay per click model operates around an ongoing bidding system whereby advertisers...
Industry news – RAF Benevolent Fund, programmatic ‘boom’ and Viacom
Industry stories that have made the news over the past few days… RAF Benevolent Fund releases emotional animation Remembering the brave servicemen and women who have served the UK, The Royal Air Force (RAF) Benevolent Fund has released an animation intended to...
The Brief: Getting The Best From Your Agency
If you know exactly what you want to achieve from a campaign or project, and can pass on those goals to your agency, it stands more chance of meeting your expectations first time. Introduction A Formula One team will brief its suppliers to produce components within...
Industry news – Brexit, Channel 4 and Morrisons
Some industry news stories from the week so far… UK government airs commercial radio ads to prep Brits for no-deal Brexit Reported on Tuesday 8th January, the UK government will be launching a series of commercial radio ads informing the public of the country’s...
This year, take a lesson in the latest strategies and make it personal
So, marketing teams across the country…what did you learn from your 2018 campaigns?In these fast-changing times where the importance of successfully utilising the latest analytics tools can take equal priority to a company’s rebranding, marketeers are having to pay...
Industry news – UberEat dinner delivery, Iceland opens ‘Shopping on Ice’ and Sky chief on gambling advertising
In the news this week… Coca-Cola and UberEats offer dinner delivery to Christmas Eve night shift workers Over on the other side of the channel, Coca-Cola and UberEats are about to offer free dinner delivery to those who work Christmas Eve. Those working the...
Billboard hijack! Will Lidl be getting a lump of coal in its stocking?
Scrolling through our industry’s news pages last week, I noticed a story on ‘The Drum’ telling of discount retailer Lidl’s, festively fearless poster campaign. The report brought to light the supermarket’s efforts to present itself as a cheaper, quality laden...
A&E nurse and Essex slam poet champion pens poem to NHS at 70
In the news this week… A&E nurse and champion poet Piers Harrison-Reid, 25 has written and recorded a poem celebrating the NHS as it turns 70 this week. The nurse from Norwich was Essex slam poet champion in 2012 - a form of poetry where people read their work...
Industry news – Elon Musk’s PR rocket, Big Mac’s & Instagram
A post of some of the marketing industry stories that have been in the news this week… Elon Musk’s PR stunt sees his Tesla and SpaceX brands rocket Skyrocketing his PR profile, Elon Musk, owner of Tesla and SpaceX has made headlines this week by firing his...
Industry news – Water fountains in London and Cadbury uses pop-up shop
A couple of marketing and design stories that have been in the news this week… Sadiq Khan’s water fountains look to reduce London’s plastic wasteMayor of London Sadiq Khan has headed up an environmental campaign #OneLess, where 20 water fountains will be installed...
Industry news – Captain Birds Eye and Innocent Drinks
Some of our industry’s news stories that have made headlines this week… Captain Birds Eye’s shoes filled by younger Italian model Captain Birds Eye has become hunkier as the familiar Santa of the waves has been upgraded from jolly seafarer, to silver fox of the...
Industry news – London’s new ‘Elizabeth Line’, digital ad spend and Mr Sheen
A post of news stories that have hit marketing headlines this week... TfL looks for new ad partners for ‘Elizabeth Line’ With London’s new Elizabeth line opening next year, Transport for London has launched its hunt for six advertisers to become exclusive...
Industry news – PayPal, Thorntons’ Christmas ad and Santander
A few of the marketing stories that have made the news this week… PayPal launches ‘Turkey Dash’ charitable Christmas campaign PayPal and Aardman Animation have got together this Christmas to create a CGI cartoon short in which an Aardmanised Scarlett Moffatt...