The Brief: Getting The Best From Your Agency

The Brief: Getting The Best From Your Agency

If you know exactly what you want to achieve from a campaign or project, and can pass on those goals to your agency, it stands more chance of meeting your expectations first time. Introduction A Formula One team will brief its suppliers to produce components within...

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Industry news – Brexit, Channel 4 and Morrisons

Industry news – Brexit, Channel 4 and Morrisons

Some industry news stories from the week so far…   UK government airs commercial radio ads to prep Brits for no-deal Brexit Reported on Tuesday 8th January, the UK government will be launching a series of commercial radio ads informing the public of the country’s...

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Industry news – Captain Birds Eye and Innocent Drinks

Industry news – Captain Birds Eye and Innocent Drinks

Some of our industry’s news stories that have made headlines this week…   Captain Birds Eye’s shoes filled by younger Italian model Captain Birds Eye has become hunkier as the familiar Santa of the waves has been upgraded from jolly seafarer, to silver fox of the...

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Industry news – Wimpy, ASA and John Lewis Christmas ad

Industry news – Wimpy, ASA and John Lewis Christmas ad

Wimpy plans UK brand comeback Fast-food chain Wimpy, a brand which was originally founded in the US and experienced UK success in the 70s, has according to several UK tabloids revealed in a statement that it has some "exciting new plans" to announce at the start of...

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Industry news – Domino’s, Lufthansa and Marks & Spencer

Industry news – Domino’s, Lufthansa and Marks & Spencer

Domino’s campaign presents its pizza as 'The Official Food of Everything’ Demonstrating its versatility, pizza brand Domino’s has launched a campaign of six TV advertisements, each alerting viewers to the different situations that can be improved by a Domino’s....

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