Growing a brand’s opportunities

A top-quality ice cream company, proud to manufacture its product by hand, Needwood Ice Cream was looking to grow its brand, publicise new flavours and increase the number of outlets in which its product was sold.

Tactics

  • Targeted B2B postal mailer for restaurants, pubs and visitor attractions
  • Discount incentives
  • Email for e-shot purposes
  • Reworking and resizing of product packaging
  • Partnership promotion with local brewery
  • Press release construction and distribution
Results

Product awareness increased amongst outlets. Media and industry awareness were successfully generated. Publicity surrounding specialty flavour and local brewing partnership was achieved. Packaging reformatting met with client’s goals and expectations.