Most of us have become familiar with the concept of having ads on devices tailored to our algorithm-ed interests, however, should we now ready ourselves for the same advertising personalisation to enter our TV watching world?
Well, it’s been suggested that streaming services will use the information they have on their customers from internet searches and such, to create targeted versions of product placement. So, in a similar vein to targeted ads on our phones, streaming services will consider viewers’ online footprints and show them products of interest accordingly. Say a viewer’s data suggests they frequently search for clothes; a background billboard poster that’s part of the programme’s set could advertise a suitable brand. Whilst a sportswear enthusiast watching the identical scene might see a push for trainers in the same billboard frame. Brand names could also be mentioned by actors, or different physical products could be reached for in a kitchen scene, depending on whether it’s closer to breakfast or dinner time when the viewer is watching.