Strategy and Tactics

Results are better when you work to a plan. At McConnells we devise strategies that match clients’ budgets and objectives.

With comprehensive in-house expertise that includes dedicated, digital, media and design divisions, we are uniquely positioned to offer an unbiased marketing strategy and tactical recommendations that are not swayed by our own strengths or limitations.

We’re not in the business of suggesting you agree to activities that won’t add value to your bottom line. Instead we’ll propose individual, or a combination of advertising tactics that have been tried, tested and proven, and will serve to meet your brief.

Digital Strategy

Innovation Strategy

Marketing Strategy

Consistent Standards

Results-Driven

Digital Strategy

Working in conjunction with your overall business strategy, we’ll present and explain new technologies to enhance your operating function and achievements and help you decide which solutions could perform for you.

Innovation Strategy

With a goal to achieve growth, we’ll devise a route to expand your market share through successful branding, digital and targeted communications.

Consistent standards

Whether you’re launching a single campaign or an entire brand strategy, we will strive to remain consistent, so clients’ brands are distinct, effective and perform in line with expectations.

Results-Driven

Rest assured, we’ll never present strategies or marketing plans we don’t think will work. Put simply, if we feel a tactic won’t add to your bottom line, we won’t suggest you use it.

Looking for some straight talking Strategic advice?