Strategy and Tactics

Results are better when you work to a plan. At McConnells we function as a marketing planning team, devising strategies that match clients’ budgets and objectives, and benefit from elements of our full spectrum of specialist disciplines.

With comprehensive in-house expertise that includes dedicated design, online, media and PR divisions, we are uniquely positioned to offer an unbiased marketing strategy and tactical recommendations that are not swayed by our own strengths or limitations.

We’re not in the business of suggesting you agree to activities that won’t add value to your bottom line. Instead we’ll propose individual, or a combination of marketing elements that have been tried, tested and proven, and will serve to meet your brief.

Whether it’s an impactful advertising drive, or a slow-burn PR and social media campaign, as a full-service agency, you can rely on us to offer marketing planning knowledge and expertise and put tactics in place to deliver the outcome you’re looking for.

Brand Strategy

Digital Strategy

Innovation Strategy

Marketing Strategy

Consistent Standards

Results-Driven

Brand Strategy

Through effective marketing planning, we’ll push your brand’s success story, achieve its goals and carry your business further. By applying long-term brand strategies we can help develop your brand’s role and fulfil its future potential.

Digital Strategy

Working in conjunction with your overall business strategy, we’ll present and explain new technologies to enhance your operating function and achievements and help you decide which solutions could perform for you.

Innovation Strategy

With a goal to achieve growth, we’ll devise a route to expand your market share through successful branding, digital and targeted communications.

Marketing Strategy

Using the right methods, messages and timings, we can help you reach out to leads, turn leads into business, and support that new business’s growth.

Consistent standards

Whether you’re launching a single campaign or an entire brand strategy, we will strive to remain consistent, so clients’ brands are distinct, effective and perform in line with expectations.

Results-Driven

Rest assured, we’ll never present strategies or marketing plans we don’t think will work. Put simply, if we feel a tactic won’t add to your bottom line, we won’t suggest you use it.

Looking for some straight talking Strategic advice?