Boosting bookings and building a brand

Offering unparalleled expertise in helping clients experience tourist and off-the-beaten-track trips to Canada, The Independent Traveller is a bespoke travel agent that has worked with McConnells for over a decade to create its holiday brochures and literature.

Tactics
  • Creative consultation
  • Targeted market research
  • Canada brochure redesign
  • International tour operator liaison
  • Liaising with photographers for best dramatic effect
  • Annual holiday brochure creation
  • Full page adverts for national broadsheet press
  • Visual concepts and designs for South Africa brochure
Results

The Independent Traveller experienced increased holiday enquiries and bookings. The company has also been able to further enhance its presence and profile at travel trade shows.