Blending branding, PR and digital

Operating within an increasingly competitive marketplace, loading bay equipment specialist, Thorworld Industries has maintained its industry leading position by using the creative and technical capabilities of McConnells. Through a combination of PR and design-based brand building, expertly blended with an online lead generating strategy, the company’s product recognition has grown, and its sales have progressed.

Tactics

  • Search Engine Optimisation and Pay Per Click strategies
  • Subsequent campaign implementation
  • Database management
  • Social media campaigns across Twitter, Facebook, LinkedIn and Google+
  • PR to present Thorworld as an industry voice
  • Casting Thorworld as the ‘go to’ for media opinion
  • Media attention and press coverage generation
  • Design and distribution of a regular e-newsletter
  • Creation and implementation of appropriate advertising schedule
  • Design and print of 40-page A4 product brochure

Results

Thorworld’s successful digital drive has helped land contracts from major online distribution depots. The company has ‘stayed ahead’ within its market and developed a sales funnel of fruitful leads.