United Plant Services

With an extensive five-year growth plan in place, independent asset maintenance provider, United Plant Services (UPS) was looking to effectively push the capabilities of its skilled, reliable and knowledgeable team, whilst attracting new clients. That’s why the team invited McConnells to develop a new brand and logo, redesign its website and create effective social media and PR campaigns.


  • Brand strategy
  • Redesign and build fresh website
  • Brand launch on social media platforms
  • Launch of new brand at Hillhead exhibition
  • Digital recruitment drive
  • Deliver sector specific messages with PR and social media
  • Design a new fleet livery and uniforms
  • Development of digital assets


Digital presence for UPS has increased. The company has experienced an increase in social media followers and a positive reception of its rebranding and logo by existing and new clients. Relevant press coverage has been achieved. Media and industry awareness have been generated, by publicising United Plant Services’ presence at Hillhead, the Quarrying, Construction & Recycling Exhibition.