The way that the Covid-19 pandemic is affecting us – and the information we’re receiving to respond to the crisis – changes daily. So too do the advertising routes companies are adopting to adapt their messages to what is not just current, but actually useful.

A great example is Virgin Media, who last week launched the Stay Home, Stay Safe, Stay Connected campaign.

We feel it’s an advertising drive that really deserves a mention because rather than pull its advertising spend, Virgin is enabling the continuation of our industry’s activity by creating ads – through an impressively quick and responsive turnaround – that deliver a current and helpful message to demonstrate the practical support a company as prevalent as Virgin Media can deliver.

The ad itself highlights how, as households across the nation stay at home and social events and gatherings are put on hold, friends and families are relying on technology to bring them together more than ever before.  With most of the country now reliant on the internet to stay fit, connected and learn new skills, Virgin Media’s ad showcases a selection of the funny, emotional, light-hearted and feel-good moments that have been shared on social media in recent weeks.

While it’s difficult to imagine just how economic life will be six-months from now, it’s realistic to suggest that companies presenting constructive campaigns of this type, will not only be helping to keep their own and related industries afloat, but will reap PR rewards for the future, maintain a public presence, stay front of mind and potentially improve their own, personal chances of ‘pulling through’.

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