The way that the Covid-19 pandemic is affecting us – and the information we’re receiving to respond to the crisis – changes daily. So too do the advertising routes companies are adopting to adapt their messages to what is not just current, but actually useful.

A great example is Virgin Media, who last week launched the Stay Home, Stay Safe, Stay Connected campaign.

We feel it’s an advertising drive that really deserves a mention because rather than pull its advertising spend, Virgin is enabling the continuation of our industry’s activity by creating ads – through an impressively quick and responsive turnaround – that deliver a current and helpful message to demonstrate the practical support a company as prevalent as Virgin Media can deliver.

The ad itself highlights how, as households across the nation stay at home and social events and gatherings are put on hold, friends and families are relying on technology to bring them together more than ever before.  With most of the country now reliant on the internet to stay fit, connected and learn new skills, Virgin Media’s ad showcases a selection of the funny, emotional, light-hearted and feel-good moments that have been shared on social media in recent weeks.

While it’s difficult to imagine just how economic life will be six-months from now, it’s realistic to suggest that companies presenting constructive campaigns of this type, will not only be helping to keep their own and related industries afloat, but will reap PR rewards for the future, maintain a public presence, stay front of mind and potentially improve their own, personal chances of ‘pulling through’.

More Insights

Keeping the wheels in motion

Our office doors remain closed for the time being, as we work together to keep families, communities and clients safe during the COVID-19 pandemic - however we’re still open for business and are...

Creative campaigning – is Covid-19 shaping a new line of brand messaging?

The changes in voice, tone and message that have occurred across creative marketing campaigns since the Coronavirus began to affect the UK have been dramatic…and instant, with an influx of companies...

All hail the infographic – an illustration that can speak volumes in troubled times

At the agency (which is currently split between our various homes), we’re taking personal and professional notice of the campaigns companies are putting out there to guide us during this constantly...

Virgin Media adapts in the crisis to deliver Stay Home, Stay Safe, Stay Connected campaign

The way that the Covid-19 pandemic is affecting us - and the information we’re receiving to respond to the crisis - changes daily. So too do the advertising routes companies are adopting to adapt...

Working from home?

So, home based workers of the UK, how have you found the first fortnight of doing your job from your kitchen/bedroom/garage? We’re now entering week three, with the McConnells’ team doing what they...

Could our experiences of Covid-19 show us a different face of celebrity?

From time to time, we must all get fed up of seeing images of glossy magazine cover girls whose identities, or reasons for fame are unfathomable.As humans, it’s normal for us to crave something a...

We’re all in this together, virtually

With the seriousness of COVID-19, we are now entering uncharted territory, but as we gradually get used to this new norm – albeit a temporary one – we must remember that we are in this together, and...

Website evolution from a web designer’s perspective

One of our designers, Sarah has recently been developing the latest version of the Denstone College Preparatory School website. She’s worked on the DCPS account for over a decade and during that...

Q and A with Lou – Senior PR Manager

Senior PR Manager Louise Carlin has been part of the McConnells’ team for over four years. Her industry expertise, sharp management skills and dry sense of humour combine to make her a great account...

Personalised TV advertising, streamed just for you

Most of us have become familiar with the concept of having ads on devices tailored to our algorithm-ed interests, however, should we now ready ourselves for the same advertising personalisation to...